Having attended Blackfriars Priory School, the place where I initially delved into the world of design and treasured my teenage years, collaborating with this specific client holds a special significance. The brief involved conceptualising a fresh campaign for the Principal's Tours. This encompassed the creation of invitations, brochures, bus stop materials, digital content, and notably, taking the creative helm for a cinematic advertisement to be featured at Prospect Cinemas.

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Given the constraints of a modest budget, I opted for an innovative approach. Instead of producing entirely new videography, I breathed life into "still" photographs through subtle animation, giving the illusion of movement. I also seamlessly interwove snippets of existing videography to enhance this effect. The decision to employ a monochromatic palette with strategic highlights of the school's distinctive blue was intentional. It serves to set this campaign apart from the standard and repetitive school advertisements seen over Adelaide.