On the Run is an Australian chain of petrol stations and convenience stores based in South Australia. OTR also brings together a host of food and drink offerings, for which I undertook extensive design responsibilities. These included prominent brands like C Coffee, EAT, Oportos, Simple, and OhJ!

 

This involvement encompassed significant creative direction across multiple fronts, such as shaping eDMs, digital banners, posters, and in-store point-of-sale materials as well as contributing content creation across the various social media platforms.