The brief involved developing a brand identity and name for the largest level hotel chain situated in the Northern suburbs of Adelaide, Mawson Lakes. The chosen name drew inspiration from the esteemed pioneer 'Sir Douglas Mawson' – a respected expedition leader during the 'Heroic' Age of Antarctic exploration. 

​

Mawson's legacy continues in 'The Heroic' – an iconic building in Mawson Lakes destined to be an inspiration to visitors and business owners/tenants on their own journeys to success.