Having previously worked with Boston Building, my client expressed a desire to embark on his own venture in the construction and commercial industry. He sought assistance in creating a distinct brand identity, selecting a company name, designing merchandise, and establishing a robust online presence for his fledgling business.

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After an extensive brainstorming session to generate potential names, we ultimately settled on the name "Thirteen." The rationale behind choosing "Thirteen" was deeply personal to my client. This number held significant meaning for him as it was not only his lucky number but also the day of his birth, coinciding with the name day of his patron saint, St. Anthony and a symbol associated with his Italian heritage through its representation in Roman numerals.

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We opted for a striking neon green and vibrant hot pink as the brand's primary colours. This bold choice was intended to make Thirteen Commercial unmistakable and memorable in the construction world.