The Hutt Street Centre, a place dedicated to empowering individuals at risk of or experiencing homelessness to rebuild their lives, hosts an annual event that encourages participation either through volunteering or 'Walking a Mile'. The event's primary goal is to raise awareness about homelessness in South Australia.

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During that period, I was fortunate to be working down Hutt Street, where the Hutt Street Centre reached out to us for assistance in various aspects of their event, including designing merchandise, creating signage, start and finish lines, managing digital billboards, and establishing a robust online presence.

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As a devoted Port Adelaide fan, I saw an excellent opportunity to leverage the marketing potential of our event. We reached out to Justin Westhoff, Brad Ebert, and the Port Adelaide team to join forces in our efforts to raise awareness for this important cause. Their involvement added significant value and visibility to the event, amplifying our message about homelessness in South Australia.