My design journey with Zamel's proved to be an inspiring experience, particularly because designing for women's jewellery lay beyond my usual comfort zone. Each month, I was tasked with the exciting challenge of forming fresh designs for their upcoming jewellery collections. These designs would subsequently radiate across various platforms, including their social media platforms, website, in-store point of sale, and catalogue.

One campaign that immediately springs to mind was the one titled "Throwing It Back to the Classics." I delved into Zamel's illustrious history, revealing that their iconic 'Z' had once served as their logo mark. What better way to align with the project's objectives and reintroduce a classic treasure from the past than by heralding the triumphant return of the iconic 'Z'? It was a memorable campaign that truly captured the essence of our creative journey – "The Z is Back."

The Jewellery Group